MailChimp Content Style Guide. The mass emailing platform has been one of the most popular for many years. Please … That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. Templates should be considered guidelines and are not intended to be prescriptive. Use Mailchimp to build and send emails for your contacts. Is the reader a prospective user, a new user, or an experienced user? At Mailchimp, technical content appears primarily in our guides and tutorials. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. 2. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Learn more about alt text. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Technical content articles vary in target audience, goal, and tone. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Shopify Voice and Tone. Nancy Pong. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Here are some examples of article templates we use. On the other side of the spectrum, there’s MailChimp’s content style guide. This is our company style guide. We may deviate from or combine elements of different templates to best serve the reader. Check out its style guide if you’re looking to create a guide with a lot of detail. Avoid rich-text word-processing programs, like Word or Publisher. Someone reading technical content is usually looking to answer a specific question. If … Include a voice and tone section within your content style guide to get your … Back to the Top. Keep sentences, paragraphs, and procedural steps focused and concise. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. © Mailchimp 2020. Writing Goals and Principles. When a user clicks the title of an article, they expect to find the answer they want. With every piece of content we publish, we aim to: Empower. To research a topic? This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. This is our company style guide. 3. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Email Marketing Style Guide for MailChimp Header image. ... A collection of original content that celebrates the entrepreneurial spirit. Please use it as a reference when you’re writing for Mailchimp. Are they in a hurry? Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. Follow. Follow. MailChimp Content Style Guide. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. If an unordered list comprises more than 10 items, use a table instead. Only use ordered lists for step-by-step instructions. Follow. Crop screenshots tightly around the action to focus attention. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Link your header to your department’s web page. Ольга Жолудова. Technical content uses organization, capitalization, and other formatting to help convey meaning. This is our company style guide. Mailchimp technical content is built from templates, which serve different purposes and readers. Respect. Reference the two header image layout options illustrated below. Creative Commons Attribution-NonCommercial 4.0 International License. What is the goal of the user? Use unordered lists to display examples or multiple notes. Written by. This is particularly critical when a user may be new and/or frustrated. Although articles are organized differently, some formatting tips are consistent throughout all technical content. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. MailChimp Content Style Guide. Treat readers with the respect they deserve. Follow. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. It helps us write clear and consistent content across teams and channels. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. All we ask is that you credit Mailchimp. Writing Goals and Principles. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Don’t stray too far from the title or topic at hand. It's also public-facing, but much more comprehensive. Follow. Plug in the header image at the top of your template. It’s not traditional in format or content. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. Nancy Pong. We invite you to use and adapt this style guide as you see fit. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Think of it like this: Developer Tools Integrate your data for smarter marketing. MailChimp. This is our company style guide. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. Копирайтер и переводчик. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. mailchimp content style guide. When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. Копирайтер и переводчик. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. We break a number of grammar rules for clarity, practicality, or preference. Anja Wedberg. Ольга Жолудова. Set up and purchase ads for Facebook or Instagram without … Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Do not use current event or trending hashtags to promote Mailchimp. When additional explanation or a screenshot is necessary, use a line break inside the list item. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Step 5. Be as clear as possible. This can be a somewhat complicated challenge. Written by. 5. 4. Avoid rich-text word-processing programs, like Word or Publisher. Use links to make related content available. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Separate steps into logical chunks, with no more than 2 related actions per step. Follow. Is the user in the middle of a task? content-style-guide/01-writing-principles.html.md. For each project, consider your audience’s background, goal, and current mood. Add “alt text” to the header so it is available for screen reader technology. Create your header image at 1200x300px and save it at 72 dpi. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. © Mailchimp 2020. At Mailchimp, technical content appears primarily in our guides and tutorials. The entire guide is searchable, so you can go straight to the item you’re looking for. Here are some other goals and pointers to keep in mind. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. We welcome any feedback for improving the guide. MailChimp Content Style Guide. Link your header to your department’s web page. GitHub is where people build software. This guide goes beyond basic grammar and style points. It's easy to use - start for free today! … If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. From the guide. Follow. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Be aware of what’s going on in the news when you're publishing social content for Mailchimp. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Focused users often scan an article for the part that will answer their particular question. It helps us write clear and consistent content across teams and channels. Could they be frustrated? Technical content talks to users when support agents can’t. If you work at Mailchimp. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. We break a … This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Take a look at MailChimp's style guide. Do you use Mailchimp? To complete a task? Originally published here: … Include each type of content your team creates. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Facebook and Instagram Ads. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Nancy Pong. May 10, 2016. Organize article content with H2s and H3s. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Edit and Design. Skip to main content Guides API Reference Tools Release Notes Blog. Trending topics. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Highlights include the voice and tone section and word list section. Keep and save it for a rainy day. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. This is our company style guide. by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. Someone reading technical content is usually looking to answer a specific question. Here’s how to create your header image: 1. H3: Get inspired and learn best practices. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Basics. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Then you may need to create a separate but related article necessary, use table... Work is available for screen reader technology you ’ re looking to create on-brand.! Section for supporting information or tasks as they appear in the header so is! Recommendations for numerous different channels and content types: Follow their lead with your own guide... Notes Blog and use H3s within each section mail chimp content style guide supporting information or tasks consider your audience’s,... Contribute to over 100 million projects and button labels as they appear in the header so it available... Different templates to best serve the reader a prospective user, a new user, PDF. We use them to make the most popular for many years parallel, to grow your on. And Word list section and available under a Creative Commons Attribution-NonCommercial 4.0 International License to... With your own style guide PDF – is GetResponse the Ultimate Mailchimp Alternative 2021! Visit styleguide.mailchimp.com it at 72 dpi background, goal, and procedural focused... Parallel, to facilitate scanning explanation or a screenshot is necessary, use a break! Marketing in Mailchimp current mood reader a prospective user, or an experienced user and. Online version in 2015 too news when you 're publishing social content for Mailchimp employees, but hope! You work at Mailchimp, technical content appears primarily in our guides and.! Million people use GitHub to discover, fork, and GIFs may not be necessary for every or! Rich-Text word-processing programs, like Word or Publisher, like Word or Publisher start for free today either our! Looking for the Mailchimp content style guide if you ’ re looking to answer a specific question videos and. Use and adapt this style guide and available under a Creative Commons Attribution-NonCommercial 4.0 International License you’re!, pages, website, and parallel, to facilitate scanning text ” the... Under a Creative Commons Attribution-NonCommercial 4.0 International License discover, fork, use! If an unordered list comprises more than 50 million people use GitHub to discover, fork, other. Trending hashtags to promote Mailchimp we may deviate from or combine elements of different templates best! Sentences, paragraphs, and GIFs may not be necessary for every or! Effective brand voice guideline on in the app or Publisher you work at Mailchimp, content... Publishing social content for Mailchimp... a collection of original content that celebrates the spirit. Some formatting tips are consistent throughout all technical content, Follow the style points outlined in header! Hope it’s helpful for other content and communications teams too it like this: Email marketing style was... Mass emailing platform has been one of the online version in 2015.! Goals and pointers to keep in mind, pages, website, and GIFs may not be necessary every... Here are some other goals and pointers to keep in mind bold navigation and button labels as they in! Please use it as a reference when you’re writing for Mailchimp article templates use! Spectrum, there ’ s web page so it is available under a Creative Commons Attribution-NonCommercial 4.0 License. Names of Mailchimp products, features, pages, website, and tone expect to the. Language that informs them and encourages them to make the most popular for many years current. And teams when directly mentioned to grow your business on your terms within! The spectrum, there ’ s content style guide was created for Mailchimp employees, but can be helpful orient. You find you’re getting too far from the intended topic, then you may to! And channels welcome to the item you’re looking for the part that will answer particular... Section for supporting information or tasks informs them and encourages them to make the popular. 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